Google Adsense has introduced a new feature to their ad units. They have now added two buttons to scroll up and down or left and right to their ad units. Now you can click on the scroll buttons to view more related ads. It's a welcome move by Google and I feel it would benefit the publishers as well as the advertisers alike. There is no official announcement about this feature yet. Perhaps they are still testing it.
Since the time Google made only the title and url of the ads clickable, many publishers has noticed a drastic drop on their click-through-rates (CTR). The ability to view more ads by implementing the scroll bars would hopefully make more visitors click on the ads. Let's see how this works out.
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